The movie 'Wild Thing' (directed by Son Jae-gon) has surpassed 1 million viewers nationwide 18 days after its release.
According to the Korean Film Council's integrated computer network for movie theater tickets on June 22, 'Wild Thing' attracted 133,556 viewers from June 19 to 21, ranking third at the weekend box office.
'Wild Thing,' which was released on June 3, hit the 1 million viewer mark on June 20, its 18th day of release. While the pace is somewhat slower compared to the buzz before its release, it is a result of the film showing late-stage momentum amidst major domestic and international blockbusters such as 'Toy Story 5' and 'The Swarm.'
In particular, the passionate promotional activities of lead actor Oh Jung-se have drawn attention. Oh has been dedicated to stage greetings and promotional events through the weekend of the third week of release, and a GV (Guest Visit/talk with the audience) with directors Son Jae-gon, Lee Byung-hun, and Lee Won-suk is scheduled for the upcoming fourth week.
Although the film's box office performance is falling short of expectations, the popularity of the song 'I Like You,' sung by Oh Jung-se, remains strong. Along with the popularity of the song, the styling of the character Choi Seong-gon in the movie is also gaining traction on social media and online communities, keeping the film in the spotlight.
The break-even point for 'Wild Thing' is approximately 2 million viewers. It remains to be seen how much more momentum the film can gather as it enters its fourth week.
(SBS Entertainment News, Reporter Kim Ji-hye)
※ Please note: This article was translated by AI and may contain errors.